MIXUE is a Chain Brand mainly focusing on ice cream and freshly-made tea drinks.

MIXUE is a sweet business initiated by Mr. Zhang Hong Chao in Zhengzhou, Henan Province, China in 1997. It specializes in creating trendy ice cream and freshly-made tea drinks for young people. After more than 20 years of development, the number of global stores has exceeded 33,000 in China and overseas markets.